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Tracie Smit, lead designer at Blue Couch Marketing, is celebrated as the original designer ("OG") behind the iconic Sephora Favorites brand. Collaborating closely with Sephora's top executives, Tracie crafted the brand's distinctive look, resonating deeply with consumers and solidifying Sephora's position as a beauty industry leader. Her innovative designs stand as a testament to the transformative power of branding.


Packaging & Print




Tracie Smit, the visionary lead designer at Blue Couch Marketing, seamlessly integrated the latest packaging, fashion, box structures, and print trends each season, presenting a comprehensive vision to the top executives at Sephora. With a keen eye for emerging trends and a deep understanding of consumer preferences, Tracie adeptly fused these elements to create consistently on-trend designs.

Her presentations were not just about aesthetics but also about ensuring that the brand's visual identity remained dynamic and relevant. By bringing together these diverse influences, Tracie ensured that Sephora's designs stood at the forefront of the industry, captivating customers with their modernity and style.

Vision Boards

By amalgamating diverse elements from the ever-evolving realms of fashion, print, and packaging, the vision boards offered a comprehensive snapshot of the current zeitgeist. Each component was carefully curated to inspire and inform the creation of designs that not only mirrored contemporary aesthetics but also anticipated future trends. These vision boards became the catalyst for innovation, ensuring that the resulting designs were not only on par with but also ahead of the curve, setting the standard for the industry.

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