Founder-led creative leadership for consumer brands.
Blue Couch Marketing is an independent creative consultancy providing senior‑level brand, packaging, and creative systems leadership for consumer organizations. We partner with internal teams and agency networks to define, govern, and elevate how brands show up across physical and digital touchpoints.
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Our work focuses on building clear brand foundations, scalable design systems, and disciplined creative execution that supports growth, consistency, and long‑term brand equity. Engagements are led directly by experienced operators, ensuring strategic clarity, strong creative judgment, and alignment with business objectives.
Partner and Chief Creative Officer
Our Chief Creative Officer is the creative and strategic lead behind Blue Couch Marketing, providing senior‑level brand, packaging, and creative systems leadership for consumer organizations. With more than 15 years of experience across CPG, retail, and brand‑led businesses, she operates as a creative authority and partner to marketing, product, and leadership teams.
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As Chief Creative Officer, Tracie guides brand expression from strategy through execution, ensuring clarity, consistency, and commercial impact across packaging, visual identity, and integrated touchpoints. Her work focuses on building scalable brand systems, elevating creative standards, and aligning creative output with business objectives.
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Tracie brings deep expertise in regulated categories, packaging development, and cross‑functional collaboration, helping organizations translate insight into distinctive, market‑ready brand experiences.
Partner and Chief Operating Officer
Our Chief Operating Officer oversees operations, delivery, and organizational effectiveness at Blue Couch Marketing. As Chief Operating Officer, he ensures disciplined execution across engagements, managing resources, timelines, and operational workflows to support high‑quality creative outcomes.
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Ray partners closely with creative and client stakeholders to maintain alignment, efficiency, and accountability, enabling the consultancy to operate with consistency and rigor across projects. His leadership ensures that creative strategy is supported by strong operational foundations.
Brand Strategy & Systems
We partner with leadership teams to define brand positioning, architecture, and visual identity systems that support clarity, consistency, and growth.
Our work establishes strong brand foundations that scale across portfolios, channels, and product lines.
Packaging & Design Leadership
We provide strategic oversight and creative direction for packaging and design systems, ensuring brand expression is distinctive, compliant, and commercially effective.
Our approach balances creative excellence with operational realities — from shelf to digital touchpoints.
Visual Content Direction
We guide the development of visual assets that reinforce brand standards and storytelling across platforms. This includes creative direction for photography and content execution, delivered through trusted partners to ensure quality, efficiency, and alignment.
What We Lead
Selected Clients
- ULTA
- Macy's
- Target
- Kohl's
- Dillard's
- Belk
- Bloomingdales
- Boscov's
- Shoppers Drug Mart
- JCPenney
- Orinoco Coffee & Tea
- La Chatelaine
- Bath Thyme Bakery
- Perfumania
- Walgreens