La Chatelaine
Brand Identity, Packaging & Visual Systems
Blue Couch Marketing partnered with La Chatelaine, a French bath, body, and skincare brand, to define a cohesive brand system that honored the elegance of French craftsmanship while modernizing the brand for contemporary retail environments. Our work focused on creating a unified visual identity that could scale across packaging, products, and brand communications.
Drawing inspiration from classic French aesthetics, we developed a refined logo, packaging architecture, and color palette that balanced tradition with modernity. The resulting brand identity elevated La Chatelaine’s shelf presence while reinforcing the brand’s commitment to quality, indulgence, and hand-crafted care.
Visual System & Packaging
Blue Couch Marketing embarked on a holistic design journey to craft an enchanting visual story across La Chatelaine’s entire range of bath and body products. A modern French floral pattern, infused with a contemporary twist, became the cornerstone of the brand system.
Complemented by a refined yet expressive color palette, the visual language was designed to evoke emotion, signal quality, and reinforce the luxurious experience of La Chatelaine’s products. The result was a cohesive packaging system that balanced tradition with modern appeal.
Catalog & Brand Extensions
In addition to product and packaging design, Blue Couch Marketing led the design of La Chatelaine’s product catalog, ensuring seamless alignment with the packaging and brand system we developed. The catalog mirrored the floral patterns, typography, and color palette established across the product line, creating a unified and immersive brand experience.
With meticulous attention to detail, the catalog served not only as a product showcase but as an extension of the brand narrative — reinforcing La Chatelaine’s commitment to elegance, craftsmanship, and indulgence across every touchpoint.
