Orinoco Coffee & Tea
Brand Identity, Packaging, Digital, Campaign
Blue Couch Marketing led a comprehensive brand transformation for Orinoco Coffee & Tea, redefining how the brand expresses its Venezuelan heritage across identity, packaging, digital, and social channels.
The engagement began with a deep strategic immersion into Orinoco’s origin story, values, and growth ambitions. Our role was not simply to redesign assets, but to establish a brand system that could carry cultural authenticity, product quality, and modern relevance in a competitive specialty coffee landscape.
Brand & Packaging Leadership
We developed a new visual identity rooted in the geography, symbolism, and spirit of Venezuela—balancing expressive color, refined typography, and iconography inspired by the Orinoco River and its surrounding regions. The packaging system was designed to elevate shelf presence while reinforcing provenance, quality cues, and brand consistency across SKUs.
Every decision—from mark construction to color hierarchy—was made to strengthen recognition, trust, and long‑term scalability.
Web & Digital Experience
We translated the refreshed brand system into a cohesive web and mobile experience, ensuring the digital presence reflected the same clarity, warmth, and confidence established in the physical brand. The site architecture, visual language, and storytelling were aligned to support both brand discovery and product exploration.
Campaign & Social Expression
To launch the evolved brand, we led the creative direction for a social campaign that introduced the new identity and packaging to existing and new audiences. Content strategy, visual storytelling, and execution were designed to reinforce Orinoco’s heritage while positioning the brand for continued growth and engagement.
