Orinoco Coffee & Tea
Blue Couch Marketing had the privilege of collaborating with Orinoco Coffee & Tea to completely transform their brand identity. Tasked with the challenging endeavor of capturing the essence of their Venezuelan roots, we embarked on a journey to create a captivating logo rebrand and fresh packaging design.
Our team meticulously researched Orinoco's heritage, immersing ourselves in the rich culture and traditions of Venezuela. Drawing inspiration from the vibrant colors, lush landscapes, and iconic imagery, we crafted a logo that beautifully encapsulates the company's story and ethos.
Service
Identity & Branding, Packaging, Print, Digital & Web
Client
Orinoco Coffee & Tea
The new packaging design not only showcases the exceptional quality of their coffee but also pays homage to the majestic beauty of the Orinoco River and the fertile regions it traverses.
Through a harmonious blend of creativity and cultural sensitivity, Blue Couch Marketing successfully breathed new life into Orinoco Coffee Company's brand, elevating their presence and resonating with both loyal customers and new coffee enthusiasts alike.
Web & Mobile
Blue Couch Marketing recently embarked on a transformative journey with Orinoco Coffee & Tea, revamping their website to showcase their Venezuelan roots through a logo rebrand and new packaging. With careful attention to detail and a deep appreciation for their cultural heritage, we infused the website with elements that authentically represented the essence of Orinoco Coffee & Tea.
The Campaign
Blue Couch Marketing successfully executed a remarkable social media campaign for Orinoco Coffee & Tea, a distinguished brand with strong Venezuelan roots. Our expertise in digital marketing combined with our deep appreciation for their heritage allowed us to create an impactful campaign that honored their Venezuelan origins. As part of the campaign, we undertook a logo rebrand and introduced new packaging that authentically captured the essence of their cultural heritage. Through engaging social media content, visually stunning imagery, and strategic audience targeting, we effectively communicated Orinoco Coffee & Tea's story and passion for exceptional coffee. The campaign not only increased brand awareness but also fostered a sense of connection and loyalty among the target audience.
