Bath Thyme Bakery
Blue Couch Marketing had the pleasure of collaborating with Bath Thyme Bakery, a delightful company specializing in dessert-inspired bath, body, skincare, and candle products. Entrusted with the task of reimagining their brand identity, we embarked on a creative journey to capture the essence of their exquisite, hand-crafted offerings. Our team delved into the world of desserts, immersing ourselves in the delectable flavors, textures, and aromas that inspire Bath Thyme Bakery's creations. With careful attention to detail, Blue Couch Marketing successfully crafted a brand identity that reflects the passion and artistry behind Bath Thyme Bakery's creations, captivating customers and inviting them to indulge in a sweet sensory experience.
Service
Identity & Branding, Packaging, Print, Digital & Web
Client
Bath Thyme Bakery
In addition to drawing inspiration from dessert flavors and textures, the design process for Bath Thyme Bakery's brand identity was also influenced by the company's home of New Mexico. Blue Couch Marketing recognized the importance of incorporating elements that reflected the rich cultural heritage and natural beauty of the region. The logo rebrand and packaging designs subtly incorporated motifs inspired by the stunning landscapes, vibrant colors, and diverse artistic traditions of New Mexico.
This infusion of local influence added an extra layer of depth and authenticity to Bath Thyme Bakery's brand identity, creating a unique fusion of dessert-inspired indulgence and the enchanting spirit of the Southwest. The result was a visual representation that not only celebrated the company's hand-crafted products but also paid homage to the place they call home.
The Campaign
With our expertise in digital marketing and a deep understanding of Bath Thyme Bakery's brand, we crafted a captivating social media strategy that perfectly captured the essence of their unique offerings. Through compelling visuals, engaging content, and strategic audience targeting, we brought their delectable products to life, immersing the audience in a sensory experience that tantalized their senses.
