<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[blue-couch-marketing]]></title><description><![CDATA[blue-couch-marketing]]></description><link>https://www.bluecouchmarketing.com/brief</link><generator>RSS for Node</generator><lastBuildDate>Wed, 11 Nov 2026 23:25:32 GMT</lastBuildDate><atom:link href="https://www.bluecouchmarketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Europe Is About to Grade Your Packaging. Will It Pass?]]></title><description><![CDATA[REGULATION &#38; SUSTAINABILITY Here's the thing: Europe's new packaging rules aren't coming — they're here. The PPWR (Regulation (EU) 2025/40) started applying across all 27 EU member states on August 12, 2026, and it quietly rewrote the brief for every brand selling into Europe. If that's you — or the you of next year — consider this your friendly heads-up, because the brands that win under these rules are the ones designing for them right now. Here's what matters, and what to do about it. What...]]></description><link>https://www.bluecouchmarketing.com/post/europe-is-about-to-grade-your-packaging-will-it-pass</link><guid isPermaLink="false">6af4b3727fcd17bbca040d64</guid><category><![CDATA[Regulation & Sustainability]]></category><pubDate>Wed, 11 Nov 2026 19:42:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/816fec_816c0263f3f64d8da379b7b6ab0b87e4~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracie Smit</dc:creator></item></channel></rss>